THE CULTURE

University of Miami TV (UMTV) show highlighting the Black experience at UM. The program covers cultural and political stories as well as entertainment/sports. I mainly create graphics/motion graphics for the show as well as created their social media visual identity.

design X Branding X motion graphics

show open

segment bumps

the culture: uncensored

The Culture: Uncensored is a BTS show of The Culture that airs on IGTV. I created an intro and segment bumps for the show.

21-22 social media visual refresh

key brand points

MIAMI ORANGE

Vibrant color that pairs with the energy of Miami

EMPHASIS ON BOLD TYPOGRAPHY

Utilizing the show’s primary typeface in unique and experimental way to create variety in designs

Parallel them with the boldness of city life

RECTANGULAR/ANGULAR

Pairs well with the bold and blocky typeface

Subtle nod to large posters and billboards seen throughout Miami and cities as a whole

Reflects the sprawling skyscrapers that overtake city skylines

exploration

Building off of past designs that I’ve made for the show’s social media, this look is focused more on clean compositions, bold typography, utilizing the Miami orange as a hero color. Additionally, more creative yet simple placements for photo assets.

Unlike past looks, more emphasis is being put on creating a simple/clean composition and minimizing the assets used for posts. There’s also a greater emphasis on utilizing BTS photos and using the orange overlay/typography to compliment it.