About 
Made For It is a campaign for a Nike X Dick’s Sporting Goods collaboration that focuses on marketing Nike products to young highschool athletes. I was brought on to help design graphics and create motion graphics for the social media campaign.

Role 
Design x Motion Graphics

All Star Weekend '24

Creative Director John Petty III     Production Coordinator Yaya Mazurkevich Nunez    Photographer Cassy Athena     Videographer + Video Editor Kevin Sligh II     Creative Strategist + Art Director Irsis Carbel     Brand Manager Savannah Hart     Motion + Graphic Design Me     

Motion

Instagram Carousel

Product Motion

Creative Director John Petty III    Photographer Andrew Dutton     Videographer + Video Editor Kevin Sligh II     Creative Strategist + Art Director Irsis Carbel     KD17 Graphic Design Jay DeGrace     Other Motion + Graphic Design Me     

Social Videos

Creative Director John Petty III    Videographer + Video Editor Kevin Sligh II     Creative Strategist + Art Director Irsis Carbel     Brand Manager Savannah Hart     Motion + Graphic Design Me     

For the motion for these videos, I really wanted to emphasize the vibrancy and youthful energy reflected in this campaign's visual ID (developed by Jen Dodaro, art director/lead designer, and Octavius Newton, art director). To capture this, I utilized fast, sharp movements, motion blur/exaggerated shadows (both to mimic athletic motion) and alternated between the bold typeface and colors in the visual ID.

Some Full Videos

Motion Frames

Many of these motion graphics have been converted into mogrt template files, so that the editor can easily update these assets in Premiere Pro. 

WANNA WORK WITH ME?

If yes, email me!

briera@stuffbybri.com

If no... you can still see what's happening on my socials below!