
About
LoveFL, a subsidiary of VISIT FLORIDA, encourages Florida residents to explore their state. This is done via social media, state-wide campaigns, and commercials. I was tasked with creating lively visual assets to assist with this mission.
Role
Motion Graphics x Graphic Design
travel push
Creative Director Nicole Koestel Designer + Art Director Blythe Ely Animator + Video Editor Me Assistant Editors Reese Peters and David Dietz
Created motion graphics highlighting different destinations in Florida. The purpose was to push residents to travel to nearby cities/towns in Florida. I lead the animation and editing effort, and created an After Effects template that was used by other editors for the social videos of this campaign.
Quick Numbers
5 MAJOR FLORIDA CITIES TARGETED
15 SOCIAL VIDEOS
18 TOTAL VIDEOS
Hero Video
Social Videos
2022 Special Olympics
Art + Creative Director George Stein Designer + Animator Me
Created motion graphics for LoveFL (a subsidiary of Visit Florida) that highlighted Florida-based Special Olympic Athletes competing in the 2022 Special Olympic Games.
Exploration

Alternative Motion
Separate motion direction pitched to the client but was scrapped in favor of the final motion direction shown below.
Finals
WANNA WORK WITH ME?
If yes, email me!
briera@stuffbybri.com
If no... you can still see what's happening on my socials below!
