14AM Social – STUFF BY BRI

About
14th And Market is a multi-platform storytelling collective that primarily executes campaigns for sports and entertainment brands, like Nike and HBO. Below is a collection of visual assets that is used for 14AM's internal projects.

Role
Graphic Design x Motion Graphics

Website intro video

Motion Designer Kiara Harris Art Director Me Graphic/Storyboard Designer Kiara Harris + Me

This video highlights the work of 14th And Market and its overarching guiding principle ("The Intersection Between the Block and the Boardroom"). It's played as the introductory video to 14AM's official website, giving a portal to the viewer to enter the visual universe of 14AM.

Storyboards

Below are 2 directions for the video. Direction 1, by Kiara Harris, took inpsiration from Marvel's logo animation and focused on animating in 2.5D (flat objects, but moving in 3D space). Direction 2, by me, is a collage where a camera moves between different sections of the asset, and then zooming out to reveal the logo and full collage. These directions were ultimately combined to create the final video.

Final Video

logo motion

Creative Director John "JP" Petty III Art Director/Creative Strategist Irsis Carbel Motion Designer Me

launch party

Creative Director John "JP" Petty III Art Director/Creative Strategist Irsis Carbel Graphic Designer Jay DeGrace + Me

This intimate event celebrated the official launch of 14th And Market. The strategy behind the announcement is an old-school news bulletin feel. A time where breaking news came via newspapers first. Below are event and social assets utilized for the event.

Newspaper

With the creative strategy behind the promotion for the event being the classic newspaper, we created a real newspaper that highlights the history, culture, and work of 14AM. Below are some of the pages from the 16-page newspaper. This was given out at the event as a way to inform guests about 14th And Market.