Off the cliff
An authentic, opinionated, and lively digital sports show and podcast hosted by Cliff Jackson. The show revolves around the Philadelphia 76er’s. I was brought on to help develop the branding identity of the show and create graphics for usage by Cliff.
design X Branding X motion graphics
exploration
key brand GOALS
BOLD
Bold opinions need a bold brand.
Ensure that this show’s identity would separate itself from other sports shows with the use of vibrant colors.
Large and blocky typography that reflects the old-school and current typefaces utilized by professional sports teams.
DYNAMIC
Ensure that the graphic elements align with the fast-moving world of sports.
Use of angled elements to parallel movement and to play off of the concepts of literal cliffs.
Utilized geometrical shapes and ‘frames-within-frames’ to reflect the layers of the game (it’s deeper than what’s on the surface).
Art/Creative Director: Kenya Brooks
Graphic Design: Me and Kenya Brooks
Motion Graphics: Me
design INSPO
logo exploration
design exploration
Really focused in on utilizing this ‘cliff’ motif. In a variety of designs, this motif is flipped, rotated, stacked, and all-around played with to create dynamic compositions.
final designs
logo
social media templates
template file example
Final social media designs were accompanied by a photoshop template file. Each design had it’s own file, with different color combinations already built out. Clear layer organization with highlighted layers for elements that need to be updated.
logo motion
Final motion graphic as well as alternative motion options.
misc.
designs in use
