MADE FOR IT
Made For It is a campaign for a Nike X Dick’s Sporting Goods (DSG) collaboration that focuses on marketing Nike products to young highschool athletes. I was brought on to help design graphics and create motion graphics for the ongoing social media campaign.
design X motion graphics
brand id development
Creative Direction: John “JP” Petty III
Art Direction: Octavious … + Jen D…
Graphic Design: Jen D… + Me
Motion Graphics: Me
all star weekend ’24
motion
instagram carousal
Creative Director: John Petty III
Production Coordinator: Yaya Mazurkevich Nunez
Photographer: Cassy Athena
Videographer + Video Editor: Kevin Sligh II
Creative Strategist/Art Director: Irsis Carbel
Brand Manager: Savannah Hart
Design + Motion Graphics: Me
product moton
Creative Director: John Petty III
Photographer: Andrew Dutton
Videographer + Video Editor: Kevin Sligh II
Videographer: Kevin Sligh II
KD17 Graphic Design: Jay DeGrace
Other Design + Motion Graphics: Me
Social Videos
SOME BACKGROUND
For the motion for these videos, I really wanted to emphasize the vibrancy and youthful energy reflected in this campaign’s visual ID (developed by Jen Dodaro – art director/lead designer – and Octavius Newton – art director).. To capture this, I utilized fast, sharp movements, motion blur/exaggerated shadows (both to mimic athletic motion) and alternated between the bold typeface and colors in the visual ID.
some full vids
Creative Director: John Petty III
Videographer + Video Editor: Sligh
Creative Strategist/Art Director: Irsis Carbel
Brand Manager: Savannah Hart
Design + Motion Graphics: Me
motion frames
Just some more frames that show the motion for other videos for this campaign.
Many of these motion graphics have been converted into mogrt template files, so that the editor can easily update these assets in Premiere Pro.
other social assets
logo motion
digital banners
digital postesrs
Creative Director: John Petty III
Creative Strategist/Art Director: Irsis Carbel
Brand Manager: Savannah Hart
Design + Motion Graphics: Me