LOVEFL

LoveFL, which is a subsidiary of VISIT FLORIDA, encourages Florida residents to explore their state. This is done via social media, state-wide campaigns, and commercials.

design X motion graphics

2022 Special olympics

Created motion graphics for LoveFL (a subsidary of Visit Florida) that highlighted Florida-based Special Olympic Athletes competing in the 2022 Special Olympic Games.

Art/Creative Director: George Stein

Motion Designer (Design + Animation): Me

exploration

Alternative motion

Separate motion direction pitched to the client but was scrapped in favor of the final motion direction shown below.

FINALS

travel push

Created motion graphics highlighting different destinations in Florida. The purpose was to push residents to travel to nearby cities/towns in Florida. I lead the animation and editing effort, and created an After Effects template that was used by other editors for the social videos of this campaign.

Creative Director: Nicole Koestel

Designer and Art Director: Blythe Ely

Animator and Editor: Me

Assistant Editors: Reese Peters and David Dietz

Quick Numbers: 5 major Florida cities targeted, 15 social videos, 18 total videos