About 
An authentic, opinionated, and lively digital sports show and podcast hosted by Cliff Jackson. The show revolves around the Philadelphia 76er's. I was brought on to help develop the branding identity of the show and create graphics for usage by Cliff.

Role 
Branding x Graphic Design x Motion Graphics

Additional Credits
Creative + Art Direction x Graphic Design: Kenya Brooks

Exploration

Key Brand Goals

BOLD
Bold opinions need a bold brand.
Ensure that this show's identity would separate itself from other sports shows with the use of vibrant colors.
Large and blocky typography that reflects the old-school and current typefaces utilized by professional sports teams.

DYNAMIC
Ensure that the graphic elements align with the fast-moving world of sports.
Use of angled elements to parallel movement and to play off of the concepts of literal cliffs.
Utilized geometrical shapes and 'frames-within-frames' to reflect the layers of the game (it's deeper than what's on the surface).

Design Inspo

Logo Exploration

Design Exploration

Really focused in on utilizing this 'cliff' motif. In a variety of designs, this motif is flipped, rotated, stacked, and all-around played with to create dynamic compositions.

Final Designs

Logo Motion

Final motion graphic (top) as well as alternative motion options (bottom).

Social Media Templates

Template File Example

Final social media designs were accompanied by a photoshop template file. Each design had it's own file, with different color combinations already built out. Clear layer organization with highlighted layers for elements that need to be updated.

Logos + Social Icons

Misc.

WANNA WORK WITH ME?

If yes, email me!

briera@stuffbybri.com

If no... you can still see what's happening on my socials below!