LoveFL – Website Cover_

About 
LoveFL, a subsidiary of VISIT FLORIDA, encourages Florida residents to explore their state. This is done via social media, state-wide campaigns, and commercials. I was tasked with creating lively visual assets to assist with this mission.

Role 
Motion Graphics x Graphic Design

travel push

Creative Director Nicole Koestel     Designer + Art Director Blythe Ely     Animator + Video Editor Me      Assistant Editors Reese Peters and David Dietz

Created motion graphics highlighting different destinations in Florida. The purpose was to push residents to travel to nearby cities/towns in Florida. I lead the animation and editing effort, and created an After Effects template that was used by other editors for the social videos of this campaign.

Quick Numbers
5 MAJOR FLORIDA CITIES TARGETED
15 SOCIAL VIDEOS
18 TOTAL VIDEOS

Hero Video

Social Videos

2022 Special Olympics

Art + Creative Director George Stein     Designer + Animator Me

Created motion graphics for LoveFL (a subsidiary of Visit Florida) that highlighted Florida-based Special Olympic Athletes competing in the 2022 Special Olympic Games.

Exploration

Screen Shot 2022-09-14 at 4.26.49 PM

Alternative Motion

Separate motion direction pitched to the client but was scrapped in favor of the final motion direction shown below.

Finals

WANNA WORK WITH ME?

If yes, email me!

briera@stuffbybri.com


If no... you can still see what's happening on my socials below!